About Us


Donna Pohlad Justin Anderson dpHUE

We're changing the way women maintain their hair color

Donna Pohlad was living with the frustration of having no quality option for a quick root touch-up in between salon visits, so she teamed up with celebrity colorist Justin Anderson to create the first and only salon-quality Root Touch-Up Kit.

What began as a hair color company has grown into a full line of professional hair color and hair care products designed to help extend the results of salon hair color and keep hair color looking its best. From our Argan Oil Therapy, and the all-star blogger favorite Apple Cider Vinegar Hair Rinse, to the semi-permanent, deep conditioning GLOSS+, dpHUE products are changing the way women maintain their hair color.